As an experienced and expert fundraiser and copywriter, Laura Amerman of Blue Canoe Philanthropy (http://yourbluecanoe.ca/new) knows the ingredients needed to make a year-end direct mail appeal a success. In this episode Laura discusses - when to prepare the appeal. November is not acceptable - why length matters - how crucial the outer envelope is to success - what 3 things must be included in the appeal - why proofreading by committee is a recipe for disaster and - why your P.S. better be strong.

https://bloomerang.co/resources/webinars/ Leah Eustace, ACFRE will outline the power of a strong case in building support, both internally and externally, and give you the tools to make it happen in your own organization.

https://bloomerang.co/resources/webinars/ Leah Eustace, ACFRE will cover 18 ways you can make your writing more engaging, more powerful and more authentic. She’ll cover the power of story, neuromarketing, and general persuasion techniques.

Leah Eustace (http://yourbluecanoe.ca/) has extensive experience as both a nonprofit employee and a consultant. As an owner of an agency, she knows the positives and negatives of working for others vs. being your own boss. In this episode, Leah discusses - the importance of building your own brand and leading with authenticity - why joining an existing agency is a good idea before going out on your own - how vital it is to take care of yourself and - her obsession with canoes!

Hear from fundraisers who are living and thriving with mental illness in the nonprofit sector.

Hear about psychological safety in the nonprofit workplace (Part 2 of an AFP Panel on Mental Health)

The IDEA Impact: Alford Group Mentoring and Leadership Development Program was created to provide support and guidance to women in the fundraising profession. Leah Eustace, CFRE, ACFRE, and Nur Rashidah Binte Ab Rahman share what the program and partnership has meant to them, and the immense benefit that comes from both serving as a mentor and a mentee.